We invest in a better tomorrow.
For all.

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Our vision is to invest in companies that make the right thing to do, the easy thing to do, and in doing so, make the world a better place, for all.

The global economy seems to be based on the idea that people must continuously purchase more and more “things”

they do not really need.

We believe in investing behind human needs, and not needless things; that investments must support a rationalization of consumption.

We believe that the good of the many and the planet must be inherent in profit making.

We invest in products and services that cover 21st century human needs.

What are 21st
Century Human Needs?

Our investments will include:

21st Century Human Needs are not the same as Basic Human needs.  They are an evolution on what humanity needs to exist and to thrive in the 21st century.  However, we will never invest in a company that makes or sells a product or service that is an “unnecessary luxury”.  We believe that, in the long term, the global business model must change to "less is more": people buying less, based on their real needs, but better - for them, for others and the planet.

1

Food

is a basic human need.

Whether it's food products or restaurant services, we will invest in innovative food concepts.

2

Clothing

is a basic human need.

People need to wear clothes and shoes. We will invest in companies that cover this need from the Humble perspective.

3

Housing

is a basic human need.

We will invest in real estate projects that are high quality, affordable and eco-friendly, and in services that make it easier for people to find and obtain high quality, affordable and eco-friendly housing.

4

Transportation

is a 21st century basic human need.

We will invest in mass transport or automotive companies that seek to rationalize the way people move around the planet.

5

Telecommunications

is a 21st century basic human need.

The world is better when it's connected. We will invest in telecom companies that seek to make connectivity more Humble.

6

Energy

is a 21st century basic human need.

The world needs energy. We will only invest in companies that seek to make energy 100% sustainable.

7

Other 21st century human needs

We will consider investments in hospitality, healthcare, medicine, etc. as long as they adhere to our 3 basic priciples.

“Humble" Capitalism

The idea that the creation of "good" for people and the planet is inherent in the creation of profit in business.

"Good"?

What trully makes the lives of people better, and improves the well-being of our planet.

Profit

We believe that if a product or service has the creation of "Good" at its core, then it will be adopted by many, and financial profit will ensue.

Our Investments

The Humble Shoe Company, Inc.

Incorporated in November 2018 as a Public Benefit Corporation and headquartered in New York, NY, USA, our first major Seed investment is The Humble Shoe Company, Inc. (THSC).  The company aims to create new brands of footwear, under the Humble Philosophy of "Good for You, Good for People and Good for the Planet".  THSC has since launched its first "luxury footwear without a footprint" brand, "AERA", led by fashion executive Tina Bhojwani. THSC is proudly the first luxury footwear that has been B-Corp certified. It's also certified Vegan and Carbon Neutral, as well as Butterfly Mark certified.

 

Minority Investments

Either directly, or through a sister investments vehicle, we make minority stake investments in funds and companies from around the world that fit our Investment Philosophy.  Here are some of our current investments:

  • Blue Horizon Ventures (in liquidation), a fund that seeks to accelerate the transition towards a sustainable and efficient world of nutrition, and invests only in plant based products.

Bolt Threads, a materials solutions company, taking nature as their inspiration, inventing and scalling cutting edge materials that put us on a path towards a more sustainable future; makers of the revolutionary Mylo Unleather.

  • Carbon Mobile, makers of the world's first carbon fiber smartphone; the thinnest, lightest and more sustainable smartphone.

  • Chum Fruit Snacks, who make 100% fruit based, children's snacks which are "good for you and good for the planet", while supporting Wildaid to end the endangered species trade.

Digital Commodity Exchange (DCX), a financial technology commodity company that provides blockchain based digital marketplaces for commodity asset classes including Rice, Fertilisers and Pulses, to encourage efficiency and transparency in the physical market.

  • Eat Just, a company innovating in the plant based food space, makers of Just Egg.

  • Evrnu, a textile innovations company and the inventor of a new kind of engineered fiber called NuCycl™ made from discarded clothing providing extraordinary performance and environmental advantages.

  • Perceptual Robotics, a company that creates intelligent automation technology for the inspection of wind turbines and more.

  • Plan(e)t Foods, the first Greek plant based ice cream startup.

  • Dataphoria, a Greek startup that helps companies in their sustainability transition through the use of data.

  • ReNewcell AB, a Swedish company that is pioneering a way to recycle cotton and viscose based clothes and leftover materials of the clothing industry, into new, high quality, cellulosic pulp, called Circulose, which can then be fed into the existing textile production cycle, thus closing the loop of the clothing industry. As of November 26th, 2020, ReNewcell has been listed on Nasdaq First North Premier in Sweden.

Trail Mix Ventures, a fund that invests in purposeful startups re-imagining the future.

Venture Friends, a fund that supports early stage Greek based or Greek founded startups.

The Humble Shoe Company, Inc.

Incorporated in November 2018 as a Public Benefit Corporation and headquartered in New York, NY, USA, our first major Seed investment is The Humble Shoe Company, Inc. (THSC).  The company aims to create new brands of footwear, under the Humble Philosophy of "Good for You, Good for People and Good for the Planet".  THSC has since launched its first "luxury footwear without a footprint" brand, "AERA", led by fashion executive Tina Bhojwani. THSC is proudly the first luxury footwear that has been B-Corp certified. It's also certified Vegan and Carbon Neutral, as well as Butterfly Mark certified.

 

Minority Investments

Either directly, or through a sister investments vehicle, we make minority stake investments in funds and companies from around the world that fit our Investment Philosophy.  Here are some of our current investments:

  • Blue Horizon Ventures (in liquidation), a fund that seeks to accelerate the transition towards a sustainable and efficient world of nutrition, and invests only in plant based products.

Bolt Threads, a materials solutions company, taking nature as their inspiration, inventing and scalling cutting edge materials that put us on a path towards a more sustainable future; makers of the revolutionary Mylo Unleather.

  • Carbon Mobile, makers of the world's first carbon fiber smartphone; the thinnest, lightest and more sustainable smartphone.

  • Chum Fruit Snacks, who make 100% fruit based, children's snacks which are "good for you and good for the planet", while supporting Wildaid to end the endangered species trade.

Digital Commodity Exchange (DCX), a financial technology commodity company that provides blockchain based digital marketplaces for commodity asset classes including Rice, Fertilisers and Pulses, to encourage efficiency and transparency in the physical market.

  • Eat Just, a company innovating in the plant based food space, makers of Just Egg.

  • Evrnu, a textile innovations company and the inventor of a new kind of engineered fiber called NuCycl™ made from discarded clothing providing extraordinary performance and environmental advantages.

  • Perceptual Robotics, a company that creates intelligent automation technology for the inspection of wind turbines and more.

  • Plan(e)t Foods, the first Greek plant based ice cream startup.

  • Dataphoria, a Greek startup that helps companies in their sustainability transition through the use of data.

  • ReNewcell AB, a Swedish company that is pioneering a way to recycle cotton and viscose based clothes and leftover materials of the clothing industry, into new, high quality, cellulosic pulp, called Circulose, which can then be fed into the existing textile production cycle, thus closing the loop of the clothing industry. As of November 26th, 2020, ReNewcell has been listed on Nasdaq First North Premier in Sweden.

Trail Mix Ventures, a fund that invests in purposeful startups re-imagining the future.

Venture Friends, a fund that supports early stage Greek based or Greek founded startups.