Humble Beginnings

Why we do what we do - Our Entrepreneurial Motto

The founding idea behind Humble Holdings was born out of a conversation with Jonathan Wilmot, then Head of Macro Research of Credit Suisse, during a dinner in Hong Kong in March 2014.  "A succesful entrepreneur", said Mr. Wilmot, "is defined by three things":

"First, have fun!"

"If your work is not fun for you, if you are not happy doing it, then why are you doing what you are doing?  A successful entrepreneur must enjoy his/her work, it must be fun!"

"Second, make money."

"If your business is not making you some money, then you are not an "entrepreneur", you are the leader of a non-profit organization. Nothing wrong with that, however it’s not “business”."

"First, have fun!"

"If your work is not fun for you, if you are not happy doing it, then why are you doing what you are doing?  A successful entrepreneur must enjoy his/her work, it must be fun!"

"Second, make money."

"If your business is not making you some money, then you are not an "entrepreneur", you are the leader of a non-profit organization. Nothing wrong with that, however it’s not “business”."

"And last, but for sure not least:  Make the world a better place"

"And this is the most important part.  Through your work, you must ensure that the world becomes a better place".  For all.  And this last bit became the defining idea behind everything Humble Holdings does.

We believe that investors should no longer expect others to do what's right for People and the Planet;

Investors need to lead the way.

Enlightened people and businesses, with wealth, education and influence.  The future is being shaped by such people and entities.

Based in Luxembourg, Humble Holdings S.A. invests in companies and ideas that adhere to our strict investments philosophy, whether it's a startup on a mission to make the world a better place, or a big company challenging the status quo "for good".

The Founder: Alvertos Revach

Alvertos Revach, the Founder and Investments Director of Humble Holdings, was born in Athens, Greece in 1972, where he lived for most of his life.  He attended the Moraitis School for 12 years, and then went on to study at Georgetown University in Washington, DC, where he received a Bachelors Degree in Business Administration, Magna Cum Laude, in 1994.  Between 1997 and 2015 he managed his family’s drinks distribution business, Amvyx S.A., the largest spirits, wines and beer distribution company in Greece.  In 2016 he decided to bring his vision of Humble investing to action, moved to Luxembourg and founded Humble Holdings.  He loves to travel, and he measures and offsets all his personal carbon emissions by 110%.  He loves animals, and since 2014 has given up eating meat and poultry, and more recently dairy.  You can find him on Linked in here.